Respect different kinds of signals
An owned object, a wish and a recommendation have different meanings. Keep those distinctions visible.
RELATIONSHIP INTELLIGENCE
Know what matters.
Respond with relevance.
Give relationship teams a considered view of permitted preferences, interests and interactions, connected to the service they can provide.
Support a useful response
Bring context to a service conversation, invitation or recommendation instead of relying on isolated activity.
Learn from the exchange
Consider the response alongside the action that prompted it, building a more informed relationship over time.
In practice
Interest is an invitation to understand.
A wish-list entry may support a relevant conversation. It does not establish ownership or permission to contact someone through every channel. The opportunity is to help an authorized team respond appropriately.
Implementation context
Collector and MCI capabilities provide an implementation of the relationship model. Broader predictive behaviors in the platform vision require application-specific data, evaluation and integration.